In the current digital era, Instagram has developed into a potent platform for both individuals and businesses to present their brands and engage with their audiences. To be on top of the competition and accelerate your Instagram growth, though, might be difficult given the constantly evolving algorithm. Because of this, I have created this article, 6 Ways to “Beat” the Instagram Algorithm in 2023, in which I’ll be sharing my best Instagram growth tips which will surely help you gain loads of Instagram Followers in 2023.
What Is the Instagram Algorithm?
Instagram Algorithm, indeed is not just a single Algorithm. In fact, it is a group of continuously evolving Algorithms that decide how to rank a particular piece of Content on the Feed and thus make it Viral.
The Instagram algorithm is intended to give priority to content that encourages engagement, so it’s imperative to produce high-quality content that connects with your audience. (This is the most important part)
Second, interacting with your Instagram followers and other users through comments and direct messages can raise your engagement and broaden your online presence. Another important aspect is strategically using hashtags, which can expand the audience for your material.
Furthermore, posting frequently and at the appropriate times can have a significant impact on your Instagram growth. You may decide when to post your material most effectively by researching the habits and preferences of your audience. Last but not least, working with influencers and making use of Instagram’s features like Reels, Stories, and IGTV will help you beat the competition and increase profile interaction.
How the Instagram Algorithm Works in 2023
Instagram has different algorithms for different forms of content or different pages, like for the Explore Page a different algorithm is followed, for the Reels Page a different one is followed, and so on. But in broader terms, the main theory or criteria behind all the algorithms remain the same.
“Showing what you like“
That means Instagram analyses every user’s engagement period and their social behavior – on which type of posts they comment/like/share. And depending upon all those factors, it displays the next post. It predicts which post in the same niche would be the most relevant to you.
Now, you would be guessing how Instagram predicts all this…
This is calculated based on your posts/reel’s metadata – the description, the captions, the hashtags being used, the comments, etc.
In the case of Reels, you might have noticed when your Account was newly made, it used to show you random stuff/short videos. But as soon as you interact with any of the Creator or his Content, the whole flow changes. Now you will be shown more such kinds of posts, related to the niche you showed your interest in.
Apart from that Instagram also promotes Content that inspires conversations – A Post getting lots of comments is most likely to go Viral as the Instagram algorithms will see it as popular content. Even though people me be putting spoiled comments😂
Using these 6 Instagram growth techniques, you may “beat” the system and advance your Instagram presence in 2023.
#1 Focus More on Short Content – Instagram Reels
Short Content doesn’t mean you are posting 1minute 30seconds long reels.
This is 2023 buddy, people are already used to consuming knowledge even at a much faster rate in a less span of time. So try to keep your Reel content as short as possible. Even I have personally noticed, that Instagram Reels I post which are less than 40 seconds tend to perform much better with greater watch time and greater interaction.
Also adding some cool music to it, or eye-catchy captions may even boost the game.
#2 Optimize your Instagram Posts
When posting any image/video on Instagram, remember the first and foremost rule. That is, to make it engaging so that people are somehow forced to stick to your post and leave a comment/like.
This can be achieved by either using a description that depicts a relatable story with your post so that people get hooked upon that.
Or you can just add music to your post(but it should go hand-in-hand with your post)
But personally telling, people tend to Interact more with posts that they feel are relatable.
For example, you can check out this Instagram Post from Ankur Wariko’s Account, how beautifully he gets people hooked to his posts
#3 Use Instagram Carousels
Carousel Posts or Continuous Posts are also a great way to gain audience retention and keep them hooked to the content. A good or informative Carousel Post often ends up getting more saves and shares than normal posts.
So while creating carousels, focus on content that can provide more value than other resources but is more likely to be forgotten. So your post should instigate the feeling of saving this post for the future amongst the audience.
#4 Hashtags are not dead yet
Some people say Instagram Hashtags are of no use in 2023, but the fact is they are still helpful in gathering an audience. Since Instagram tends to promote posts of specific interest for the respective viewers, So if you use the right hashtags with your post/reel. You are much much likely to spread it across people.
Thus making it viral.
If you don’t know how to select Hashtags for Instagram, just use inflact.com‘s Instagram Hashtag Generator Tool, it will provide you with a great set of hashtags using AI.
Just check out my post. and the set of hashtags I use
#5 Don’t forget about stories
Once you gain some audience, retaining that audience is very difficult. Not every post or reel is likely to go viral. But you still need to keep your existing audience engaged.
Stories serve this purpose for you. People most often check Instagram Stories first, then go to the main content. So if your stories are engaging and interesting then you are more likely to keep the audience engaged thus they will keep interacting with your stuff.
Just kind of add polls, QnAs, slider ratings, etc to your story. You have to be somewhat social to keep the audience engaged.
Masses crave content, just provide them with whatever you have and let them select. Once that is done, just keep going on with that genre, and BOOOOM. You will make it!
#6 Quality also matters
This Quality may refer to different aspects, like video resolution or the quality of content you are posting.
In a world full of iPhone-using people, you need to be very selective of the resolutions you are using. Just don’t make them swipe above your content just because it was blurry or hazy.
Apart from that, the quality of Content takes time to improve. The best way to improve that is, just to keep it aside for the beginning and focus on the quantity of Content you are producing. This will eventually improve your Content Quality with time.
#7 Time of Posting
The time at which your post your content also matters.
Listen in the Instagram Analytic Tools, Instagram offers you the complete chart of the time when most of your followers interact with your content. That can be a great tool for determining the right time.
Now this is what all other Instagram Mentors say, but this Tool is for studying the audience you have not the one you want to have. So just try posting at random times of the day, to figure out the time when you are able to achieve most engagement/interaction.
You can repeat your posts also, to figure this out. No need to worry about posting different Reels every time you post. Just be observant of how the masses interact with your content when you post it at different times.
I usually post around 10 AM in the morning(I am residing in India), also the night time around 8 PM is also fruitful for posting content.
Summary
These above techniques will surely upscale your Instagram Game. and No need to worry about success. It will not be happening overnight. Though might happen for some creators. But Consistency is the key.
If you are consistent, you will definitely achieve it.
You will understand the whole game when you will follow these steps. The big creators all started with a small beginning, and they followed these practices only, which over time led to success.
Just keep in mind, even if the Instagram Algorithm changes every day, you will be able to stick to success if you keep these basics in mind.
Some Useful FAQs
Ans. Getting your first 1K Followers is the toughest job because you start with zero experience. But if you stick to the most basic concepts of Social Media Algorithms – More Short Content, Informative Carousels, Engaging Stories, Proper Hashtags, etc. You can definitely make it.
To learn more about these concepts, just check out our article 6 Ways to “Beat” the Instagram Algorithm in 2023 | Instagram Growth Secrets Revealed! – Unveiling Tech
If used properly, they can be the Boost your posts need to go viral. Posts go viral only because more and more people see it. And Hashtags are just huge communities of such people differentiated upon interests and likings if your post/reel has the potential both information-wise and hook-wise. Then BOOOMMM
This is the most asked question because it really affects the viewership and interactions your post may capture. Asking for Indians, the best time to post is in the morning say before 10 AM for getting greater reach and for your own audience, just use the Instagram Analytics tools to find the right time.
